According to the generally omniscient (about Japan mobile stuff anyway) site Wireless Watch Japan, the Japanese mobile services industry has broken through the $14bn market barrier in 2008, so with 106m mobile contracts, that's Average Market Revenue per mobile capita at $140-odd/yr. And we're talking mobile services here, not buying mobile phones and accessories. Only services!
It is interesting to see that the mobile services/commerce industry has expanded a full 55% over 2 years from 2006 to 2008 to capture 2/3 of the mobile software services industry market in Japan last year. The mobile content industry - once the cash cow of the mobile industry in Japan and still dominant in EMEA/NAm - only represents 1/3 of the total market now and only grew 30% over the same period. Alea jacta est... services/commerce are not going away anytime soon. They are now ready for prime time in the rest of the newly-awakening post-recessionist EU/NAm consumer markets. Watch this space.
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